WHAT IS PATIENT BROKERING?
Google recently updated its policy for drug rehabs and Adwords by allowing each rehab to be vetted by third-party player, LegitScript. This is a positive development that will hopefully eliminate the third-party marketing and lead-generation companies who have been misusing AdWords.
Before the recent changes to the Google PPC policy for the addiction treatment industry, Google was allowing anyone and everyone to bid on treatment related keywords and land up top in the Google search results for these terms. This became an easy way for treatment centers and lead referral sources to gain a ton of online visibility, credible or not. And, only those with real budgets could stay up top. A paid search campaign could easily cost between $5,000 and $12,000 (or more!) to admit one new patient. Click here to read more...
Addressing the ongoing opioid epidemic is dependent on having quality, evidence-based treatment options to keep pace with the growing number of individuals suffering with opioid and other substance use disorders. However, certain entities have emerged in response to the opioid crisis that are not serving the best interests of vulnerable patients. Problems with poor care and potentially fraudulent billing practices taking place in some recovery/ sober homes and affiliated treatment centers have been highlighted by government agencies and the media.
The term “body brokers” refers to unregulated individuals who act as a paid marketing and referral channel to get insured patients sent to targeted facilities. These facilities are organized and designed to generate quick profits rather than assist patients with treatment and recovery from an SUD.
Likewise, “call aggregators” are sales representatives who work in call centers owned or paid by these facilities to refer patients. Advertisements direct people to these call centers for assistance in finding a treatment facility. With both body brokers and call aggregators, patients are steered by non-medical sales representatives with a financial interest to these profit-driven and corrupt recovery/sober homes and affiliated treatment centers that may not be providing evidence-based care and are often out-of-state and far from family support.
Click on the below file to print or read the Substance Recovery and Sober Homes "understanding and addressing the problem"